Let your blog create more leads to you

by Peter Ingman - 10/06/2019 - 10:23

Be better in using Conversion Rate Optimization

Why is it so that some of us are producing a lot of content for our blog but seldom try to convert the traffic to useful leads. 

The blog is a massive conversion opportunity for a business's website. In addition to publishing thoughtful and helpful content about your industry, a blog can use CRO to convert readers into leads. This process often includes adding calls-to-action (CTA) throughout an article, inviting readers to learn more about a topic by submitting their email address in exchange for a ebook or industry report.


When you have multiple article ideas also think about how to convert the readers of that future content. You can use different ways to get the reaction and the engagement you are looking for.