I picked up this stories in our article suggester this morning.
Interesting to see more and more articles about the importance of owned media. Brands can no longer solely rely on "borrowed media" like Facebook, Twitter or Instagram. Controlling proprietary data and content is getting more and more deserved attention.
What is Inc.com?
“The biggest fall in engagement was with image posts and link posts. According to the data video posts had the smallest fall in engagement and videos now gain twice the level of engagement of other post formats on average.”