Marketing moving towards machine learning

by - 01/05/2017 - 05:32

Moving towards a machine learning economy in marketing


As we witness these technologies and their functions evolve rapidly, machine learning has proven that it can enhance marketing performance due to its ability to process a vast amount of data while easily spotting trends to let marketers seize the opportunity while they stay fresh and relevant.

The future of machine learning in marketing Marketers should be aware that the amount of data produced online will continue to grow, and thus, help from artificial intelligence and machine learning systems to assess it will be essential.